Biscardi Creative completes Post for The Tennessean commercial
Biscardi Creative Media recently completed post-production on a broadcast commercial for �The Tennessean� newspaper out of Nashville, Tennessee. Producer Bart Volpintesta of BVTV (Nashville) brought in Walter to create an original look for the project. The Tennessean is using the commercial to promote new editions that have been added to the paper lineup.

Through videoconferencing, Walter held several meetings with Bart and his clients in Nashville to review photographs, review the script and even listen to the audio elements. Working remotely allowed Walter to use the full potential of the BCM Creation Suites without requiring the clients to travel to Atlanta.

�Being able to talk to Bart via video conferencing was really fun because it�s nice to see the person you�re talking to. By him not having to travel here we made much better use of our time,� said Biscardi. �The Tennessean supplied some stunning photographs and I wanted to create something that would keep the images intact and yet enhance them for video.� Using a combination of Photoshop and After Effects, Walter created a 3D type of effect by cutting out elements and placing them �in front� of the main photos.

Using the 3D cameras and lighting elements within After Effects, Walter was then able to move around the various elements and then place the entire 3D effect inside actual newspaper pages. The final effect created a very dynamic and moving look with only still images.

The commercial is now airing in Tennessee.


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