We recently completed a project that started locally, but went globally for German based Heraeus Group. The project was designed to showcase the lean manufacturing and safety efficiencies used throughout the facility.
Photographer Heather Hamilton, Kelly Kearney and BCM Principal Walter Biscardi, Jr. practice Safety First at Heraeus
We met the great folks at Heraeus through our work with the Gwinnett County Public Schools on the M2+G=Magic of Manufacturing in Gwinnett promotional video project. They loved our work originally suggested sending us to England to do the production both there and at the local Buford, Georgia facility. We were all in favor of the ultimate Road Trip, but the decision was made to have a local crew shoot the raw scenes in England and ship the material to BCM for the edit. While we were a bit bummed to not have the road trip, in reality it was much more practical to have the local crew do the work since we had a very quick turnaround deadline on the project. Essentially we were able to shoot in both locations simultaneously which was great for the tight deadline.
Because of the size of the Buford facility, the ground we had to cover, and the sensitive nature of both the equipment and products produced, Walter kept the crew and equipment to a minimum, without sacrificing video quality. Director of Photography, Heather Hamilton utilized a Canon digital camera with beautiful lenses to create stunning depth in the imagery. Walter used his GoPro camera techniques to add life and movement to lifeless objects. What looks mundane and ordinary to the human eye takes on artistic property in moving video when captured with the right lenses, lighting and techniques.
Heather conducting an interview with the Canon camera and a single fluorescent light. We kept the equipment package to a minimum for ease of movement around the facility.
Heather took great advantage of her camera slider which allows the camera to easily move side to side or forward to back very smoothly. When used on top of a tripod, it allows her to easy reposition the camera without the need to always move the tripod. It’s a very versatile tool and some of her most stunning work came from the camera placed down on the floor and low angle photography.
Heather utilizing the camera slider to move the camera horizontally across the scene. The slider adds very smooth and dynamic movement to otherwise static locations.
We conducted about 20 interviews that day and walked away with about 5 hours of assorted raw footage from the Buford facility. Working directly with the Heraeus Buford team, with input from the England team, Walter and BCM Artist Kylee Wall created a really clean and effective overview of the efficiencies practiced in both locations in a very fast turnaround. BCM has perfected the art of working remotely with clients all over the globe so including the England and Germany offices was business as usual for the team. For us it’s no different than having the client sitting right in the edit suites with us.
The final project was uploaded digitally to the home offices in Germany for presentation. This was a really fun project and we’re proud of what we were able to deliver with a very short turnaround deadline. Quality and creativity were not sacrificed, we still deliver to the same standards. It’s just part of what we do.
Equipment Nitty Gritty in case you want to know:
Cameras Used: Canon 6D with assorted lenses and GoPro Hero 2
Lighting Used: Impact Fluorescent Fixtures with Soft Boxes.
Post Production: Adobe Creative Suite, Red Giant Color Suite, ProTools Audio Sweetening, Small Tree 100TB SAN.
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