The Value of VARs. Find one and keep ‘em!

I see posts on the Creative Cow weekly and I receive a lot of requests to help folks configure an editing system to meet their needs. Honestly, all one needs to do is find a good, reputable Value Added Reseller. There’s two primary reasons for this.

One - This is what they do, they configure systems for people. So they know what people are buying, what is working and what is not working. Some things that look great on paper and should work, just don’t for whatever reason in the real world. The VARs know what has been installed that had to be replaced because it simply did not work as advertised.

Two – They have to stand behind and fix whatever problems you may have when you get your system. Almost no system arrives with zero issues. Many VARs will fully configure and test a system before it arrives at your facility to make sure it’s working properly. But even there, when it actually gets to your place and you start working on it, issues usually crop up. When this happens, all you want to do is make one call to your VAR and let them deal with getting everything in order. You have work to do, let someone else take care of all the phone calls and repairs.

Lastly, what if you ordered something that just isn’t what you thought it was going to be? It works fine and all, but it doesn’t quite suit your needs. A good VAR will work with the manufacturer to have that product returned for a full refund and offer you alternatives for a replacement product.

So a good VAR offers you the peace of mind that you are getting a good functional system with solid follow-up support. Build a relationship with one of these companies and you’re set for your career. That’s the value of a true VAR vs. the cheapest price on the internet.

I use and recommend the WH Platts company, based out of Charleston, SC and they have offices in several other states. They cover pretty much the entire East Coast. I deal directly with their Atlanta office and representative David Strupp. Been working with these guys almost 8 years now and pretty much everything, and I mean everything, that I order goes through these guys.

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